Top Drawer 2017!

Since 1984 Top Drawer have celebrated creativity, products of great quality and ground breaking designs. Throughout the years; home, craft, fashion accessories and the greetings sector have introduced their innovative wares, enabling Top Drawer to become a major destination for design-led products and buyers from all around the world! 

We’re seasoned exhibitors here at Belly Button Designs with over 21 years of experience, and look forward to presenting our new, fresh and current designs for our award winning collections - Platinum and Paloma. Driven by trend, we’ve made our mark with original and inspired new ranges every year and 2017 will prove to be no exception!

Strong graphics, sophisticated colour palettes and our distinctive illustrative style have found new form for 2017 in our Platinum collection, whilst in Paloma we’ve created a collection in which femininity is truly personified for female sends through elegance and style.

Our contemporary designs and consistently high 'sell through' have earned us strong loyalty amongst leading design-led retailers of all sizes. The Belly Button brand has become an instantly recognisable and top selling success story for hundreds of UK and global retailers.

Following this ethos we created new giftware company Belly Button Bubble, offering high quality gift bags, roll wrap, tissue, notebooks, albums, china mugs, and delivered with the same excellent service. The collections offer an extensive variety, which will appeal to a wide customer base. Colour and trends are all taken from our award winning card collections, which inspire the whole range making it totally unique - you know we’ve got it ‘covered’! 

Connect with our brand new release Serenity (& Rose Quartz), inspired by Pantone colour of the year, another range to be shown for the first time at Top Drawer. This is a collection that we’ve created to reflect the desire we seek as consumers for well-being and aspirational harmony - to connect personally as well with nature to find order and a peace in our lives. Our colour choice is an expression of this balance; gender fluidity, and a warm embrace of tranquility, to designs that promote a send impacted with meaning and mindfulness. 

As the excitement builds to see in the New Year, excitement builds in the studio to share innovation and our new product that’ll be revealed and launched at the show. We look forward to you joining our success story on January 15th - 17th 2017, Olympia, London.