Thursday 22 December 2016

Top Drawer 2017!

Since 1984 Top Drawer have celebrated creativity, products of great quality and ground breaking designs. Throughout the years; home, craft, fashion accessories and the greetings sector have introduced their innovative wares, enabling Top Drawer to become a major destination for design-led products and buyers from all around the world! 

We’re seasoned exhibitors here at Belly Button Designs with over 21 years of experience, and look forward to presenting our new, fresh and current designs for our award winning collections - Platinum and Paloma. Driven by trend, we’ve made our mark with original and inspired new ranges every year and 2017 will prove to be no exception!

Strong graphics, sophisticated colour palettes and our distinctive illustrative style have found new form for 2017 in our Platinum collection, whilst in Paloma we’ve created a collection in which femininity is truly personified for female sends through elegance and style.

Our contemporary designs and consistently high 'sell through' have earned us strong loyalty amongst leading design-led retailers of all sizes. The Belly Button brand has become an instantly recognisable and top selling success story for hundreds of UK and global retailers.

Following this ethos we created new giftware company Belly Button Bubble, offering high quality gift bags, roll wrap, tissue, notebooks, albums, china mugs, and delivered with the same excellent service. The collections offer an extensive variety, which will appeal to a wide customer base. Colour and trends are all taken from our award winning card collections, which inspire the whole range making it totally unique - you know we’ve got it ‘covered’! 

Connect with our brand new release Serenity (& Rose Quartz), inspired by Pantone colour of the year, another range to be shown for the first time at Top Drawer. This is a collection that we’ve created to reflect the desire we seek as consumers for well-being and aspirational harmony - to connect personally as well with nature to find order and a peace in our lives. Our colour choice is an expression of this balance; gender fluidity, and a warm embrace of tranquility, to designs that promote a send impacted with meaning and mindfulness. 

As the excitement builds to see in the New Year, excitement builds in the studio to share innovation and our new product that’ll be revealed and launched at the show. We look forward to you joining our success story on January 15th - 17th 2017, Olympia, London. 

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Wednesday 14 December 2016

Winter Textures for 2016!

As the cold season of Winter is upon us, we are constantly looking for Winter warmers to reinstate a cosy and comfortable style to keep us wrapped up and on trend.

Textures to think about these upcoming chilly months are the chunkiest of knits for comfort that resemble an embrace of warmth.

Whether you decide on neutrals, a fitting colour palette for the December month, or an array of colour to brighten up the dull weather, a chunky knit is the one this season.

Chloe Womenswear A/W12
Article from

Cynthia Fong Graduate Collection 

High street or catwalk, the knitting craze is all around us, but besides this being the current on trend style to follow for fashion, the chunky texture can hold a deeper meaning.

Hayley Grundmanns, The New MA Graduates, collection focuses on creating garments inspired by knit and a ready to wear style. Created around the aspect of body adornment, manipulation and up-cycled materials, Hayley Grundmann's pieces bring a whole new meaning to a cosy knit.

Central Saint Martins MA Fashion 2015
Article from

So, whatever you decide to wear this season, make sure it includes a stylish chunky knit to wrap up in, we definitely will be!

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Wednesday 7 December 2016

The Creative Journey of Paloma!

The Paloma collection has always been a collection we've been immensely proud to show and one of our best selling ranges. From our original designs to now we've followed current trends and styles to keep a contemporary collection flowing. One of our original card ranges Paloma has always centered on luxurious style, complemented with beautifully foil emboss and hand finished with deluxe crystals. This award winning collection builds on firm faves for a brand new inspired 2017 look. 

Designs originally stemmed from the need to create an elegant and luxurious range of sends to cater for all types of occasions. Starting with birthdays in mind, the studio created a range that would become iconic designs and familiar captions of foil embossed greetings cards. From this our collection grew to include greetings cards to celebrate every occasion from anniversaries to new baby and congratulations sends.   

Paloma has developed throughout the years to grow in context as well as in colour, expertly changing the palette to fit inline with current fashion trends and inspired styles.

The Blue Paloma collection was created as a result of customer demand fed back from our agents. Our Blue Platinum collection had been such a success that it made sense. Clear male icons of big adventures are charcterised by bold accents of blue to deliver a vibrant new look of colour and freshness to deliver a vibrant new look designed for men in mind. The Paloma brand gives customers the confidence in sell through and quality. 

The Paloma Christmas Collection has been collated to celebrate festive cheer with an embellishment of luxurious, fashionable and contemporary icons.

Our luxurious Paloma Christmas boxed packs won a prestigious 2016 Henries award. This is a limited edition collection, beautifully foil embossed and displayed in their own presentation box, something special to look out for.

The new Paloma range of sends heightens elegance, style and luxury! Experimenting with a new exciting mixed palette of colours and finishes for 2017 and hand finished with deluxe gems and crystals. Truly a distinctive and gorgeous collection of birthday sends that will really sparkle and shine on shelves.

Enjoy the creative journey of Paloma, keep an eye out for new loved designs and the complete collection!

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Thursday 1 December 2016

Beautiful Barcelona!

At Belly Button Designs we find it so important to constantly take in our surroundings for new and fresh inspiration, wether this be in the UK or far afield! This week, one of our members of the team has spent five days exploring beautiful Barcelona...

From Las Ramblas to the Gothic Quarter, there is creativity everywhere you look!

Placa Reial and El Gòtic - filled with quirky, odd and unique street art for all the tourists eyes to feast on.

Up many many staircases, hills and winding roads, sits the striking Park Guell - a huge highlight of the wonderful City. Named after Eusebi Guell, Park Guell is a public park composed of gardens and architectonic elements located on Carmel Hill.

Renowned architect Antoni Gaudi was assigned to create the distinctive architecture that steals the show of the park. With detailed and delicate mosaics and eccentric shaped buildings, Park Guell is a maze of wonder and miracle. The park even features the home of Antoni Gaudi.

Barcelona is known for its amazing buildings, structures and designs, and one in particularly, how could anyone forget the Sagrada Famîlia! The well-known Roman Catholic church was also designed by Antoni Gaudi, and is also famous for the on going building and design work to the structure - 134 years to date. A complex labyrinth of spires, windows and stone, who wouldn't be inspired by this intricate design work of the Art Nouveau age.

Belly Button Designs hopes you take inspiration from the artistic city of Barcelona.

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Friday 25 November 2016

Print and Pattern ft Belly Button Designs!

What a fantastic recognition Belly Button Designs has had on Print and Pattern! We are more than honoured to be displayed on such a well-known design platform.

Print and Pattern includes images from our new Platinum Collection of pale pinks, acid green and hand drawn type, to create a simple and stylish form.

It also featured our pretty feminine range of Paloma with plenty of metallics, florals and lovely captions for a range of birthday sends.

Our most recent designs included our new Serenity (& Rose Quartz), inspired by the current trend of "mindfulness" as well as the Pantone colour of the year.

As if that wasn't enough, we also got a mention for our new Christmas Collection! More, more, and more metallics! Our stylish and simple illustrations are keeping this collection festive and fun! From Copperfield to Malarkey, we have a send to suit all!

How happy we are to be included in the Print and Pattern Blog! Why not have a sneaky peak at their fantastic design blog, you can even read Belly Button Designs featured posts way back from October 2012!

To check out Print and Patterns blog post on Belly Button Designs, head over to! x

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