Serenity sparkles for all!

Over at the Belly Button studio we've been working hard on our brand new collection! Launching on the 1st of November, Serenity (& Rose Quartz) adds sparkles, glitter and a lovely message of well-being to our range of sends.

Our collection of 32 greeting cards retails at £2.99, provides variety, beauty, and much more. Whether for a birthday or just to send vibes of positivity, this offering truly has it all!

"As customers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colours that psychologically fulfil our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace." Pantone - Colour of the year 2016

"In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted colour trends throughout all other areas of design. This more unilateral approach to colour is coinciding with societal movements toward gender equality and fluidity, the consumer's increased comfort with using colour as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to colour usage." Pantone - Colour of the year 2016

Great fun was had in creating the collection, born out of a workshop inspired by trending colours.  What a way for fantastic ideas and unlimited inspiration to emerge!

Keep your eyes peeled for the launch of our collection. Be the first to get your hands on our sparkling serene new range.